8/11/2023 0 Comments Mission focused![]() It means he doesn’t wake up worrying about how institutional racism or systemic oppression might affect him. It simply means he thinks social activism can be a “distraction.” It means he thinks it’s a distraction to think about human rights and whether what’s happening around us is just or not. Privilege doesn’t mean that he hasn’t struggled or hasn’t worked hard at being CEO of his company or in life. However, what he’s really only done is highlight his tremendous position of privilege. I’d like to think I understood the intent - that Brian wants to ensure that Coinbase is inclusive of people who hold different views than what’s assumed to be progressive in the tech sector (or elsewhere) and avoid creating a workplace that is divided and too “distracted” (his word) by political causes or social activism. However, I think it’s so important, it’d be irresponsible not to say something when asked. This is such a sensitive, nuanced and personal topic, and I wouldn’t want to be irresponsible by making a quick off-handed remark or not taking enough into consideration. ![]() The next thousand-ish words is what I ended up with. But on Tuesday, a journalist asked if I had any comment to contribute to a piece she’s writing on the matter, so I tried to articulate a comment in one or two lines. I limited my reaction on Twitter to one retweet, a couple of replies and some likes. In case you missed it: On Monday, Coinbase CEO Brian Armstrong wrote a company blog post titled “ Coinbase is a mission focused company” which drew both praise and critique that has continued throughout the week. It should reflect the thought processes of as many stakeholders as possible.Eileen Burbidge is a partner at Passion Capital, an early-stage technology venture fund based in London, and is also the UK Treasury's Special Envoy for Fintech. This group process might seem cumbersome, but remember, your company mission statement is a core document. Task this pair with writing several drafts of a mission statement, so the final decision makers have choices to work with. If this brainstorming discussion took place with a group of people, now’s the time to send one or two individuals off to winnow the answers down to a couple of sentences. You might also pick a few company mission statement examples from businesses you admire and use those to help guide you. What makes our company different, better, or more inspiring than our competitors?Īfter you brainstorm answers to these questions, review your answers and highlight the concepts that are central to your company.What value do our products or services bring to consumers?.If you are the solo founder of a fledgling company, gather key stakeholders or a handful of your professional mentors instead.Īim for a short paragraph on each question. To get started, gather your leadership team and brainstorm answers to these four questions. The best mission statements do just this - clearly convey a company’s reason for existing, in language that is exceedingly human. And even more than that, it conveys a sense of the beating heart behind the company. On the other hand, the real Starbucks mission statement makes us want to be a part of it all. It belongs deep in the bowels of a strategic plan, not as it’s headline. While technically true, our made-up example of a company mission statement is full of dreaded corporate-speak. Starbucks could have said: To challenge the predominant infrastructure of coffee culture and develop a network of coffeehouses in every major market.ĭid your eyes glaze over on that second one? Ours too. Take the Starbucks company mission statement as an example: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. When done wrong, a mission statement is just another line of jargon everyone pretty much ignores. When done right, your company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction. And the best mission statements are anything but boring. It’s raison d’etre, if you want to get fancy and speak a little French.Ĭompany mission statements are typically short and sweet, only a sentence or two. A mission statement sums up the core of who your company is and why it exists.
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